Revenue generation will be accomplished through the use of advertising space.  The initial plan is to have a launch sponsor(s) on board who will have all of the advertising space located on the landing page.  Reviews deemed the most popular via page hits will have ads populated by an advertising program.  The remaining pages will feature Google adsense banners.  This strategy will be reassessed based on contractual expirations and performance factors.  In order to generate revenue during the development phase of the site standard blog advertising will be sought.